Mobile Phone Screen Market Trend Insights 2025
• Published on 2025-05-23
• Author: gooyeegsm
• View: 9
I) Market opportunity scale
In 2024, the total shipment of global smartphone displays reach 1.55 billion units, a year-on-year increase of 7%, and growth for two consecutive years. According to GIR data, the global smartphone display market size in 2023 is US$61.49 billion, and it is expected to grow to approximately US$64.7 billion in 2024 at CAGR (compound annual growth rate) of 5.2% (based on the 2023 base). In 2025, the growth rate may increase to 6%-7%, and the market size may reach US$68.5 billion-71.5 billion;
II) Market status and layout
As a senior mobile phone screen supplier serving the European market for 13 years, GOOYEE will roughly analyze the market status by region:
Middle East, Africa, Latin America: large demand but loose quality; low-end LCD screens are flooded in the second-hand market; weak after-sales service system;
Southeast Asian: Price sensitive, mainly focusing on low-end screens from OPPO and VIVO;
North American: technology dominates the high-end market, and has high requirements for performance indicators such as screen refresh rate and durability. In addition, the supply chain is also affected by geopolitics;
South American: Clearly differentiated market demand; Consumers pay more attention to cost performance;
European market: focus on screen quality and experience, such as screen resolution and color performance, and strict environmental regulations((GOOYEE does not set MOQ, encourages distributed repair shops to do first-level wholesale, and purchases high-quality screens directly from factories, reducing secondary after-sales and labor costs).
(Note: The specific situation depends on the client's market positioning, consumer groups and marketing methods. We welcome all experts to share and discuss this.)
III) Industry pain points
However, as I mentioned in my previous article, there are widespread pricing confusion, uneven quality, inventory overstock and other chaos in the market. 5%-10% of the industry average profit margin in 2024 (based on market feedback).
IV) Customer positioning and execution strategy
The number of smartphones in use exceeds 6 billion (source: GSMA, 2024), driving a surge in demand for mobile phone screens. The layout of private brands in the market has begun to take shape, and seizing regional markets has become the key to competition.
1. Build private brands：Build your own brand, enhance your differentiated competitive advantage, and meet the different needs of consumers. For example, Visionox has continuously innovated in the field of OLED screens, launching products with higher contrast and lower power consumption, providing mobile phone manufacturers with differentiated screen solutions and enhancing their competitiveness in the market.
2. Grasp online marketing：regularly publish professional technical articles, product reviews, solutions and other content through social media platforms to enhance the professional image of the company and expand the market and customer base；
3. Establish a professional testing team: After receiving the screen, the testing team arranges inspection and provides early feedback to suppliers on potential quality defects and problems, such as bright spots, dark spots, color deviation, touch failure, etc., to reduce after-sales costs；
4. Improve after-sales channels：In the early stage of cooperation, communicate with suppliers about after-sales standards, set response time and build smooth channels to establish a good and long-term partnership.
V) GOOYEE＇s advantages:
1. Quick response: Optimize the supply chain, with an inventory rate of 95%. We can give professional advice and appropriate quotations based on customer orders within 24 hours;
2. Short delivery time: We delivered an order of 4,000 screens of different models within a week.
3. Rich categories, no MOQ: In order to better take care of the needs of different customers, GOOYEE MOQ is free and flexible, screen brands are rich, and quality is strictly controlled.
4. Perfect after-sales system: Provide customers with more reasonable and convenient after-sales service.(In term of GOOYEE's after-sales system,we will introduce in detail in the next article.)
5. Quality determines price, service achieves quality: Different markets have different requirements for screen quality. We tailor services according to customer product requirements.
Summary:
In the context of intensified global market competition, GOOYEE will always implement customer needs as the core, adhere to 3Q as the guide, and achieve mutual benefit and win-win cooperation.
